Note: I wrote this article in June 2012 with the intention of using it as a guest post for a friend’s new site, however the site, unfortunately never went live and, with his permission, I have reproduced the article below. I recently moved into an in-house SEO role for a large company in the UK [...]

A few years back when SEO was discussed, it was in relation to the search engines Google, Yahoo, Live Search and Ask. The term “SEO” encompasses much more now. People want to rank more than just a website.